Clik here to view.
Visions, Missions, Objectives, Strategies and Tactics
The core elements of every business plan are visions, missions, objectives, strategies and tactics. Whilst everybody in business knows the terms, its surprising how many people don’t know what they...
View ArticleClik here to view.
Data or information?
I’m working with a client trying to help them build a marketing plan to grow their business. At the outset, they described one of their problems as having a wealth of data but little information. It’s...
View ArticleClik here to view.
How to measure B2B marketing?
When times are hard and savings have to be made, an early casualty is often the marketing budget. That’s because it’s often a big line item where proof of return on investment is lacking. Background...
View ArticleClik here to view.
Why your marketing strategy needs simplicity
A consistent theme I’m meeting currently is improving strategy – in particular marketing strategy – to drive more sales. In that context I’ve listened recently to a fascinating Harvard Business Review...
View ArticleClik here to view.
Looking for the sales silver bullet
A client asked me last week what the “Silver Bullet” was that would help them sell more. My answer? Start doing the things we’re talking about. Stop thinking isolated actions, and start thinking...
View ArticleClik here to view.
Blocks to implementing sales and marketing plans
A sales and marketing plan only has value when the actions it describes are carried through. And of course, that’s the hard bit. Sales and marketing plans are often ‘change’ plans, and that’s where...
View ArticleClik here to view.
Top ten wonderful international marketing blunders
Top Ten Wonderful International Marketing Blunders For your amusement, here are ten spectacular blunders that happened when companies tried to take their marketing international. They were researched...
View ArticleClik here to view.
What is price elasticity and how can it increase your profitability?
What is price elasticity and how does it work? I have a client who wants to increase their profitability by selling at higher prices. Their challenge is simple; how much can they increase the price,...
View ArticleClik here to view.
How to write sales copy that sells
How to write sales copy that sells A common question is to how to approach writing sales copy for sales pages on websites and e-mails. Here are 13 thoughts that will help you write better copy that’s...
View ArticleClik here to view.
Social media marketing doesn’t work
Social media marketing doesn’t work Businesses everywhere are searching with ever-increasing frenzy for the silver bullet that’s going to help their businesses sell more. Two to three years ago it was...
View ArticleClik here to view.
Is Social Media Worth the Effort?
Is social media marketing really worth all the effort? Many companies I work with find their marketing initiatives just don’t seem to work. When you boil it down, it’s very often a reliance on...
View ArticleClik here to view.
Facebook advertising doesn’t work?
When Facebook advertising doesn’t work, is it a case of operator error? A view I keep hearing is that Facebook advertising doesn’t work. True? False? Old wives tale? With a statement like that,...
View ArticleClik here to view.
SEO trends entrepreneurs need to follow
SEO Trends to watch in 2014 Google dominates the cyber-ways, and marketing professionals, business owners and anyone with a revenue-generating website should pay attention. Why? How about this: Nearly...
View Article
